How did we come up with the name Leach Family Farms? Maybe we were just too lazy or not very creative when choosing our farm's name.
We thought long and hard about what to name our farming enterprise. We toyed with local geographic features. Bumpass Farms, Bethany Church Farms. We toyed with more idealistic farm names. Sunshine Farms, Meadow Farms. We even tried some more unique farm names. Shekinah Glory Farms and Fathead Farms.
We wanted a farm title that would clearly state who we are and let our customer "family" members know that we were not a large corporation that chose a farm name to imply standards that we had no intention of fulfilling.
I don't know about you all but when I see a small business whose owner has put his or her own name on the title of their business, as a customer, I feel a close personal connection. I feel that if I had a problem at Bob's Tire Repair, I could call Bob up personally and discuss my concerns with him. Unfortunately, this is becoming a rarity in today's society. There is no Bob. If there ever was a Bob, it was decades ago and Bob's Tire Repair is now owned by a larger company that is traded on the New York Stock Exchange and does not care about customer service but rather, only the bottom line on the yearly statements.
We wanted to avoid this at all costs. We wanted to portray the transparency that we practice with our farming techniques. We wanted our customers to not feel as though they were customers but rather, that they were members of our extended family who just happen to eat at a different table.
We settled on Leach Family Farms. We don't hide behind a non-descript farming name. Our name is on each and every product that we produce and pass on to our "family" members. Our phone number, email and address are all readily available on our website and we invite you to come and see our farm. Try visiting a traditional chicken or egg producing farm. I doubt they would let you anywhere near their chicken houses.
We adhere to the slogan "From Our Family To Yours." It might be cliché but it is true nonetheless. If our products are not of the highest quality to be fed to our family then they are not good enough to be fed to our "family."